Fitness Market Analysis Essay Example for Free

Fitness Market Analysis Essay labor/marketIndustry How many fitness refers? Whats their revenues? Profit margins? Is it growing? Concentrated or non? Market PMB, attendance, consumer spending, Statistics Canada (average spending) General Trends Growing? Health trends?Key Competitors other popular gyms in the area (Nautilus, Progym, vital force cardio)The Fitness MarketThe fitness market is very large and keeps growing. This market is targeted at anyone who wants to be in shape and is looking to live a healthier lifestyle. In 2009, consumers spent on average 186$ on fitness facilities and the median expenditure per household was 390$. We notice a positive trend of fitness center attendance during the past 10 years. Since 2003, there has been an increase in participating in a physiological activity throughout the race of Quebec. Even though this change is small, it is a good indicator that good deal are looking to workout more. If we notice other health behaviours in Quebec we will notice the analogous positive trend of wanting to live a healthy lifestyle. There has been a drop in the smoker population dropping from 26.4% in 2003 to 23.8% in 2010.People are also consuming more fruits and vegetables (5 times a day) an increase from 45.4% to 51.1% (2003-2010). Even the populations life expectancy increased by 2 years to 81 from 2003 to 2008. All these statistics give us a good understand of our populations health behaviours allowing to conclude that that the fitness center market has a high potential for boodle because people are looking to stay fit and live healthier and longer.