Developing an Alternative Strategy Case Study Example | Topics and Well Written Essays - 500 words - 99

Developing an Alternative Strategy - Case Study Example Dubai One has an experienced workforce. After being in existence for a very long time, the subordinates have gained enough experience on how to retain the competitive advantage of the company in the market. The company does not focus on customer relationship management. Instead, it focuses more on the revenues and how to suppress the competitors. This can be used by the competitors to attract the attention of the customers towards their services. The cost structure is not effective. The business model being used by the firm which is based on selling half-hour slots of commercial time to program producers and charging them with a minimum guarantee is not effective and sustainable in the modern market. The internal factor is the most significant for the existence of the business. With the increasing levels of globalization resulting from the liberalization of markets, efficient flow of information and integration of economies, the firm needs to sort out the internal factor if it has to remain competitive. An alternative strategy would be to merge with one of the firms in order to strengthen the company in the market. Through the new firm that would emerge through merging, the company should change its competitive strategies by adopting the new tactics that were used by the private firm. This would strengthen the company’s position in the market. Acquiring new employees who were in the private sector would enhance the company’s chances of privatizing its operations. I think the proposed alternative is the best because it will allow the company to evolve and diversify its operations. At the moment, the company is rigid to changes and relies on its tactics on program producers to retain its competitive edge. However, the new proposal will make the firm use its funds more efficiently through expanding its operations to the untapped market.